Service: UX/UI Design
Date: 2022
Website: N/A

Overview
Hlomo began as a concept to reimagine emergency response across South Africa by tapping into trusted community networks. Over seven months at Sammi Studio, I wore many hats—co-founder, strategist, UX/UI designer and front-end developer—to sketch out an app where a single tap could alert neighbours and professional services alike, all within a calm, intuitive interface.
Challenge
We faced three core hurdles:
-Complexity of existing systems: The 10111 call centre is hard to navigate, especially in high-stress moments.
-Digital divide: Vulnerable groups (elders, refugees, people with disabilities) often struggle with jargon or network gaps.
-Trust & adoption: Users needed confidence that their SOS signal would actually reach real help—fast.
Approach
Rather than build a half-baked prototype, we distilled our concept from:
-Secondary research (public safety reports, mobile-money studies, global community-alert pilots)
-Empathy mapping to define user states in crisis (anxiety, urgency, need for clarity)
From there, I designed in Figma:
-A bold, single-tap SOS button that works offline and confirms once the alert is sent
-An “Emergency Circle” setup where you pre-select trusted contacts and organisations
-Dual notifications (neighbours + responders) with clear icons and colour cues
-Cash & cashless options so anyone can respond, regardless of payment method
Takeaway & Reflections
Sketching Hlomo—without ever testing on real users—taught me how crucial every detail is when panic strikes. Some key lessons:
-Simplicity wins: Fewer taps and clear feedback beats fancy features.
-Design for failure: Offline fallbacks and retry cues are non-negotiable.
-Empathy first: A calming palette and concise language can steady hearts in a crisis.
Even as a paper concept, Hlomo reinforced that life-saving innovation starts by deeply understanding community needs—and removing every barrier between a user in distress and the help they need.








Copyright 2026. Midnight Owl Group. All Rights Reserved.