Free outbound projection
Cold email ROI calculator.
Your campaign inputs
Adjust them to match your business.
Verified outbound emails sent each month across warmed domains.
Share of recipients who reply. My client campaigns ran from 0.64% to 4.84%.
Share of replies that are genuinely interested. Up to 48% on my client campaigns.
Share of positive replies that turn into a booked call.
Share of booked meetings that become paying clients.
Average lifetime or contract value of one closed deal.
What you spend each month on the outbound system and its management.
Projected results
- Qualified meetings / month
- 240
- 400 positive replies
- Closed deals / month
- 48
- 20% of meetings
- Monthly revenue
- $384K
- 48 × $8.0K
- Annual revenue
- $4608K
- Projected 12-month return
Estimated ROI on $2.5K/month
+15,260%
Annual pipeline$23040K
Estimates are illustrative, based on blended campaign averages. Actual results depend on your offer, list quality and close process.
Your outbound funnel
How the numbers flow from send to closed revenue.
- Emails sent20,000
- Replies1,600
- Positive replies400
- Meetings booked240
- Closed deals48
The number that matters isn’t the reply rate.
Reply rate is the vanity stat of cold email. Watch the meeting booked rate instead. If interested people reply and then wait a day for an answer, the funnel leaks right there, and no subject line fixes that.
That’s why my outbound lead generation builds the follow-up before the first email goes out. You can see real reply and positive reply rates on the campaign results page.
(02) Questions
Cold email ROI, answered.
How is cold email ROI calculated?
Emails sent × reply rate gives replies. Replies × positive rate × meeting rate gives booked meetings, and meetings × close rate × deal value gives revenue. ROI compares 12 months of that revenue with 12 months of what you spend on outbound.
What is a good cold email reply rate?
It depends on the list, the offer and the copy. Across the client campaigns on my projects page, reply rates ran from 0.64% to 4.84%, and up to 48% of those replies were interested. Watch the positive reply rate as closely as the reply rate.
Are these numbers a promise?
No. The calculator is illustrative, based on blended campaign averages. Real results depend on your offer, list quality and how fast you follow up. I’ll tell you what’s realistic for your market on the call.
What should I put in for deal value?
Use the average lifetime or contract value of one closed client, not the first invoice. If a client usually stays a year, a year of revenue is the honest number.
your move
Like what the numbers show?
Book 30 minutes and I’ll map the outbound system it would take to hit them, and tell you honestly if outbound fits your offer.