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things I’ve built

Work

Case studies from websites, SEO and outbound for B2B and service businesses, plus a few earlier UX/UI projects.

All projects

  • Illustrated cover for the B2B cyber security SaaS case study, showing servers, padlocks and a rising revenue chart
    B2B SaaS

    $2M to $7M a year in 9 months: buyer funnel, outbound positioning and demo booking.

  • Med Spa DR line-drawing face logo on a pale teal background
    Med spa software

    MedSpa DR

    Lead Gen

    Cold email to med spa owners in three states: 51 qualified calls and $250K in pipeline in 60 days.

  • All Med Search logo on a coral background, cover for the medical recruiting cold email case study
    Healthcare

    Two cold email campaigns for a medical recruiter: 65 meetings from 60,000 emails.

  • Gabe's Spotless Window Cleaning logo on a green background
    Local service

    Outbound to Tucson property managers: about 20 quote-ready commercial leads in 6 weeks.

  • Monroy SF Cleaning Services logo on a pale green background
    Local service

    Cold email at scale plus SMS, LinkedIn and calls: 20 quote-ready leads in 8 weeks.

  • Kali Health & Fitness logo on a pink background
    Fitness

    Two months of outreach for a San Gabriel strength and yoga studio: 87 leads.

  • Pinnacle Real Estate Group logo on a pink background
    Real estate

    Targeted lead generation across LA County: 30+ vetted leads in 2 months, several closed.

  • Mike K Realtor logo with Keller Williams Pasadena branding on a grey background
    Real estate

    Mike K Realtor

    Web Design

    A brand website and outbound for a new agent: about 60 hot leads and multiple closed deals.

  • Silver Solutions Logistics website homepage showing a fleet of trucks, displayed on a lilac background
    Logistics

    A logistics website redesign that leads with what the company does best, with a simple quote request.

  • Fractional CEO website hero reading “Unlock executive expertise for your business” on a lavender background
    Consulting

    Fractional CEO

    Web Design

    A launch website and SEO plan for a new fractional executive firm.

  • Tengy event catering app screens showing vendor menus and order tracking on an orange background
    Mobile app

    Tengy

    UX/UI Design

    An event catering app: order from your seat, pay cashless, skip the queue.

  • Kago Yama farming app screens showing crop photos and a welcome screen on a bright green background
    Agritech

    Kago Yama

    UX/UI Design

    A 25-screen farm management and marketplace app prototype for small-scale farmers.

  • MegaLit utility app screens with a usage donut chart and assistant screen on a blue background
    Utilities

    MegaLit

    UX/UI Design

    Real-time water meter readings and simple bill payments for Johannesburg residents.

  • Hlomo emergency app screens showing an emergency circle of contacts on a yellow background
    Safety

    Hlomo

    UX/UI Design

    A one-tap community SOS app concept for South Africa, designed to work under stress.

  • Dress Me Up fashion app screens showing outfit suggestions on a slate blue background
    Fashion tech

    Dress Me Up

    UX/UI Design

    An AI fashion app prototype with a 60-second style quiz and in-app tailor chat.

  • Sync'd logo in pink on a purple background
    Creative community

    Sync'd

    UX/UI Design

    A web hub for South Africa’s emerging creatives: read, listen, connect.

  • Level Up Digital logo on a light blue background
    Agency

    Level Up Digital

    Lead Gen

    Agency partner lead pipeline setup targeting marketing decision-makers.

  • Arvio Capital logo on a sage green background
    Finance

    Arvio Capital

    Lead Gen

    Deal flow outreach for private equity and capital advisory.

  • Midnight Owl Group owl logo on a purple background
    Outbound

    Midnight Owl Group

    Lead Gen

    Automated B2B pipeline generation and email warm-up infrastructure.

  • Ramjee Aesthetics clinic website homepage on a pale teal background
    Clinic

    Ramjee Aesthetics

    Web Design

    Medical aesthetics clinic website with online booking.

  • ZC Ventures mobile app screens on a yellow background
    Fintech

    ZC Ventures

    UX/UI Design

    Fintech portfolio tracker and investment management mobile app.

  • CamGo app screens showing a map-based booking flow on an orange background
    Creator economy

    CamGo

    UX/UI Design

    Live streaming and video creator interface prototype.

  • Karpel Associates Executive Search logo on a mint green background
    Executive search

    Karpel Associates

    Recent
  • Emergency dentist website homepage for a Cape Town dental practice on a green background
    Dental clinic

    Cape Town Dentist

    Recent
  • Polish and Prose logo on a beige background
    Brand

    Polish & Prose

    Recent
  • Lloyd's Global Logistics circular logo on a sky blue background
    Logistics

    Lloyd's Global Logistics

    Recent

Outbound campaigns

the emails behind the meetings

Real client dashboards, low ones included. Reply rates ran from 0.64% to 4.84%; the share of replies that were interested ran from 4.33% to 48%.

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