
B2B cyber security SaaS
Lead Gen$2M to $7M a year in 9 months: buyer funnel, outbound positioning and demo booking.
things I’ve built
Case studies from websites, SEO and outbound for B2B and service businesses, plus a few earlier UX/UI projects.

$2M to $7M a year in 9 months: buyer funnel, outbound positioning and demo booking.

Cold email to med spa owners in three states: 51 qualified calls and $250K in pipeline in 60 days.

Two cold email campaigns for a medical recruiter: 65 meetings from 60,000 emails.

Phase 1 outbound plus a rebuilt website: 25 new leads in 6 weeks.

Outbound to Tucson property managers: about 20 quote-ready commercial leads in 6 weeks.

Cold email at scale plus SMS, LinkedIn and calls: 20 quote-ready leads in 8 weeks.

Two months of outreach for a San Gabriel strength and yoga studio: 87 leads.

Targeted lead generation across LA County: 30+ vetted leads in 2 months, several closed.

A brand website and outbound for a new agent: about 60 hot leads and multiple closed deals.

A logistics website redesign that leads with what the company does best, with a simple quote request.

A launch website and SEO plan for a new fractional executive firm.

An event catering app: order from your seat, pay cashless, skip the queue.

A 25-screen farm management and marketplace app prototype for small-scale farmers.

Real-time water meter readings and simple bill payments for Johannesburg residents.

A one-tap community SOS app concept for South Africa, designed to work under stress.

An AI fashion app prototype with a 60-second style quiz and in-app tailor chat.

A web hub for South Africa’s emerging creatives: read, listen, connect.

Agency partner lead pipeline setup targeting marketing decision-makers.

Deal flow outreach for private equity and capital advisory.

Automated B2B pipeline generation and email warm-up infrastructure.

Medical aesthetics clinic website with online booking.

Fintech portfolio tracker and investment management mobile app.

Live streaming and video creator interface prototype.




the emails behind the meetings
All Med Search: nurses in Canada
48%
of replies were interested
Commercial cleaning
35.33%
of replies were interested
Commercial cleaning (second send)
33.68%
of replies were interested
Commercial cleaning, Outlook inboxes
26.60%
of replies were interested
Agencies, Google inboxes only
25%
of replies were interested
Agencies, new script test
23.81%
of replies were interested
MedSpa DR, variant
23.68%
of replies were interested
Commercial, December (Google + others)
20.89%
of replies were interested
Arvio Capital, capital advisory
18.03%
of replies were interested
MedSpa DR, non-personalised
16.07%
of replies were interested
MedSpa DR, non-personalised (round 2)
15.91%
of replies were interested
Midnight Owl lead gen v1
15.74%
of replies were interested
Midnight Owl lead gen v2
15.38%
of replies were interested
Marketing agencies, campaign 1
13.60%
of replies were interested
All Med Search, campaign 1
6.72%
of replies were interested
Gabe's Window Cleaning, campaign 3
6.29%
of replies were interested
Monroy SF Cleaning
4.33%
of replies were interested