Case study 07 / 16
Lead Generation
Real estate lead generation case study: 30+ vetted leads in LA County
- Client
- Pinnacle Real Estate Group
- What I did
- Lead generation campaign and lead vetting
- Timeframe
- 2 months
- Services used
- Vetted leads
- 30+
- Months
- 2
- Closed transactions
- Multiple
Numbers from the published Pinnacle Real Estate Group case study.
(01) The short version
The short version
Pinnacle Real Estate Group works with buyers and sellers across Los Angeles County. They wanted a pipeline that didn’t depend only on referrals and ads. We ran a targeted campaign across key LA County neighborhoods and vetted every lead before handoff. In two months: 30+ hot leads, several of which closed.
(02) The situation
The situation
Real estate teams live and die by the pipeline. Pinnacle had referrals and some advertising, but wanted a source they could scale and count on month to month.
They also didn’t want volume for its own sake. Agents’ time is the expensive part, so every lead had to be worth a call.
(03) What we built
What we built
- 1
Local market targeting
Prospective buyers and sellers across key LA County neighborhoods.
- 2
Lead vetting
Every lead qualified before handoff, so the team only spent time on serious prospects.
- 3
Steady delivery
A consistent outreach cadence over the full period, so the pipeline stayed full instead of arriving in one burst.
(04) What happened
What happened
Over 2 months, the campaign delivered 30+ vetted, hot leads to Pinnacle’s team.
Several of those leads converted into closed transactions, giving the team a lead source that sits alongside their referral network.
(05) What I’d tell you
What I’d tell you from this one
Vetting is the unglamorous part, and it’s the part agents notice. Ten serious leads beat fifty “just browsing” ones every time.
