Case study 08 / 16
Web Design & SEO
Realtor website and lead generation for a brand-new agent
- Client
- Mike K Realtor
- What I did
- Website design and build, outbound lead generation
- Services used
- Hot leads
- ~60
- Closed deals
- Multiple
- Branded website
- 1
Numbers from the published Mike K Realtor case study.
(01) The short version
The short version
Mike K left pharmacy to sell real estate. New agent, no track record, competitive market. We built a brand-forward website that turned his background into a reason to trust him, and ran outbound to buyers and sellers in his area. It produced about 60 hot leads and multiple closed deals.
(02) The situation
The situation
A new agent has a chicken-and-egg problem. You need deals to look credible, and you need to look credible to get deals.
Mike needed three things at once: a steady flow of qualified buyer and seller leads, credibility without a long track record, and a professional site that reflected his brand.
(03) What we built
What we built
- 1
A brand-forward website
A clean, professional site built around Mike’s story, listings and value, with a home valuation tool, because the best lead magnet answers the question the seller is already asking.
- 2
Positioning his background
A pharmacist is detail-oriented and trusted with important decisions. We made that the reason to call him, not something to hide.
- 3
Targeted outbound
Outreach to prospective buyers and sellers in his market.
(04) What happened
What happened
The campaign generated about 60 hot leads.
Multiple deals closed from that pipeline, and the site now works as Mike’s digital storefront.
(05) What I’d tell you
What I’d tell you from this one
A career change isn’t a weakness if you tell it well. Most new agents try to look like everyone else. Mike looked like Mike, and it helped.
