Case study 10 / 16
Web Design & SEO
Consulting website design and SEO for a new fractional CEO firm
- Client
- Fractional CEO
- What I did
- Website design and build, SEO and content strategy
- Timeframe
- 2024
- Services used
(01) The short version
The short version
Fractional CEO offers executive expertise on demand. It was a new business with no website and a competitive market. I built the site from scratch to explain the offer clearly and look the part, set up an SEO and content plan for the fractional executive niche, and put analytics in from day one.
(02) The situation
The situation
New consulting firms have a credibility gap. Buyers are hiring senior judgement, so the website has to feel senior before anyone books a call.
Fractional CEO needed a site that explained a fairly new idea in plain language, plus a way to be found by people searching for it.
(03) What we built
What we built
- 1
A website built from scratch
A responsive site presenting the mission, services and what makes the firm different, designed for professionalism and authority.
- 2
Niche keyword research
An SEO strategy built around how people search for fractional executive leadership.
- 3
A content plan
Articles and success stories that show thought leadership, so the site keeps earning traffic after launch.
- 4
Analytics at launch
Tracking for traffic sources, engagement and conversions from the first day live.
(04) What happened
What happened
In the first few months after launch, traffic grew, a good share of visitors came from organic search, and the first inquiries arrived. The case study reports this without exact figures, so I’ve left them out.
From the published Fractional CEO case study. Results were reported qualitatively, without figures.
(05) What I’d tell you
What I’d tell you from this one
When the offer is new, the website’s first job is explaining it. Fancy can wait. If a visitor can’t say what you do after ten seconds, they won’t book a call to find out.
