Case study 03 / 16
Lead Generation
Recruiting cold email case study: 65 meetings for a medical staffing firm
- Client
- All Med Search
- What I did
- Cold email strategy, lists, copy and follow-up
- Timeframe
- 3 months
- Services used
- Meetings booked
- 65
- Nurse meetings (months 1–2)
- 45
- Facility meetings (months 1–3)
- 20
- Emails sent across both campaigns
- 60,000
Numbers from the published All Med Search case study.
(01) The short version
The short version
All Med Search places healthcare professionals in US hospitals. They needed more candidates and more facility clients without leaning on ads or job boards. We ran two cold email campaigns, one to Canadian nurses open to moving and one to US healthcare decision-makers. Together they booked 65 meetings.
(02) The situation
The situation
Recruiting has two sales problems at once. You need people to place, and you need places that want them. All Med Search wanted both: experienced nurses in Canada willing to relocate to the US, and US healthcare facilities that needed staff.
They wanted to do it through outbound, not by paying for more job board listings or advertising.
(03) What we built
What we built
- 1
Two lists, two audiences
Experienced Canadian nurses open to relocation, and decision-makers at US hospitals and medical centers.
- 2
Human, non-salesy sequences
Short emails written for each audience’s actual worries, not a generic recruiting pitch.
- 3
A/B testing
Subject lines, body copy and calls to action tested to improve replies and protect deliverability.
- 4
Follow-up sequences
Several follow-up touches to turn first replies into booked meetings.
(04) What happened
What happened
The nurse campaign sent 30,000 emails over months 1 and 2 and produced 45 meeting-ready leads.
The facility campaign sent 30,000 emails over months 1 to 3 and produced 20 meetings with healthcare decision-makers. That’s 65 meetings across the two campaigns.
(05) What I’d tell you
What I’d tell you from this one
The lesson I keep coming back to: one campaign can’t talk to two audiences. Nurses and hospital directors care about completely different things, so they got completely different emails.
