Case study 04 / 16
Lead Generation
Construction lead generation: 25 new leads in 6 weeks
- Client
- CJ Stafford Construction
- What I did
- Outbound campaign and website rebuild
- Timeframe
- 6 weeks (Phase 1)
- Services used
- Leads in Phase 1
- 25
- Weeks
- 6
- New website
- 1
Numbers from the published CJ Stafford Construction case study.
(01) The short version
The short version
CJ Stafford Construction relied on word of mouth and wanted a pipeline it could predict. We ran a focused 6-week outbound campaign aimed at decision-makers who need construction work, and rebuilt the website so it backed up every email. Phase 1 added 25 new leads.
(02) The situation
The situation
Referrals are lovely until they stop. CJ Stafford needed new project leads that didn’t depend on who happened to mention them this month.
There was a second problem: outbound sends people to your website, and the old one didn’t show the company’s work or credibility well enough to back up a cold email.
(03) What we built
What we built
- 1
Narrow targeting
Decision-makers likely to need construction services, with commercial property managers as a key audience. A specific buyer with a specific job, not anyone with a building.
- 2
A 6-week Phase 1
A focused outreach cycle to test messaging and see how the market responded before scaling.
- 3
A new website
Built to show CJ Stafford’s work, credibility and services, so prospects who clicked through found a reason to reply.
(04) What happened
What happened
In six weeks, Phase 1 added 25 new leads to CJ Stafford’s pipeline.
The rebuilt site now supports every outbound touchpoint, which sets up later phases to scale.
(05) What I’d tell you
What I’d tell you from this one
Outbound and a credible website work better together. A great email that lands on a weak site is like a firm handshake followed by a mumble.
