Case study 02 / 16
Lead Generation
Med spa lead generation case study: 51 calls and $250K in pipeline
- Client
- MedSpa DR
- What I did
- Cold email campaign: lists, copy, follow-up and reporting
- Timeframe
- 60 days
- Services used
- Qualified calls
- 51
- Pipeline value
- $250K
- Days
- 60
- States targeted
- 3
Numbers from the published MedSpa DR case study.
(01) The short version
The short version
MedSpa DR sells an all-in-one CRM to medical spas: scheduling, client records, marketing automation and reporting. They wanted more med spa owners on sales calls in Texas, Arizona and California. A targeted cold email campaign booked 51 qualified calls and $250,000 in pipeline in 60 days.
(02) The situation
The situation
MedSpa DR isn’t a med spa. It’s the software med spas run on, built by a team with over 20 years in the industry. The product was strong. The problem was getting in front of busy owners who don’t go looking for new software.
The goal was simple: qualified conversations with med spa decision-makers in three states, and a pipeline that looked like real money.
(03) What we built
What we built
- 1
Segmented lists
Med spa owners and managers in Texas, Arizona and California, focused on practices that would benefit most from better scheduling and client management.
- 2
Pain-first emails
Copy about scheduling headaches, marketing that doesn’t bring people back and client retention, then how the platform fixes each one.
- 3
Follow-up with proof
Follow-up emails that added case studies and feature walkthroughs for people who didn’t reply the first time.
- 4
Weekly tuning
Open, reply and conversion numbers tracked, with messaging and targeting adjusted as the data came in.
(04) What happened
What happened
Over 60 days, the campaign produced 51 qualified calls with med spa decision-makers.
Those conversations added up to $250,000 in potential deal value in the pipeline.
(05) What I’d tell you
What I’d tell you from this one
High-ticket buyers don’t want a feature list. They want to hear their own problem described better than they could describe it. That’s what the first email has to do.
