Case study 06 / 16
Lead Generation
Cleaning company lead generation: 20 quote-ready leads in 8 weeks
- Client
- Monroy SF Cleaning
- What I did
- Outbound program: lists, copy, deliverability and follow-up
- Timeframe
- 8 weeks
- Services used
- Quote-ready leads
- 20
- Targeted emails
- 50,000+
- Weeks
- 8
- Follow-ups per prospect
- 3–4
Numbers from the published Monroy SF Cleaning case study. Individual results vary with market, offer and sales follow-up.
(01) The short version
The short version
Monroy SF Cleaning, a commercial and residential cleaner in San Francisco, relied on referrals and organic search. Both worked, slowly. We ran an outbound program with cold email at its core and SMS, LinkedIn and warm calls on top. In 8 weeks it delivered 20 quote-ready leads, without paid ads.
(02) The situation
The situation
Referrals and search were bringing in work, but not fast enough and not predictably. Monroy wanted two kinds of client: property managers and facility directors at offices, retail spaces and multi-tenant buildings, and higher-value homeowners.
They wanted results in weeks, not the months SEO takes, and without the ongoing cost of paid advertising.
(03) What we built
What we built
- 1
Two segments
Separate prospect lists for commercial properties and premium residential clients across San Francisco.
- 2
Cold email at scale
50,000+ targeted emails with short, conversational copy about cleanliness standards, compliance and tenant experience, and an easy way to ask for a quote.
- 3
Multi-touch follow-up
SMS, LinkedIn and warm calls for engaged prospects, across 3–4 touchpoints each.
- 4
Deliverability first
Dedicated sending domains, proper authentication, gradual warm-up and regular removal of bounces and non-responders.
(04) What happened
What happened
Over 8 weeks, the program delivered 20 quote-ready leads to Monroy’s sales team.
“Quote-ready” meant they knew what Monroy offered, had a cleaning need and were ready for a detailed quote. Warm opportunities, not cold contacts.
(05) What I’d tell you
What I’d tell you from this one
People want a price before they want a conversation. Making “ask for a quote” the easiest possible reply did more work than any clever subject line.
